Tuesday, 13 December 2011

independent films-case study

The Blair Witch Project

How was it produced?
The film was made by amateur footage that was pieced together. The film was produced by the Haxan Flms production company. Casting for this film was advertised in magazines where they asked for actors that were good at improvisation. The film was not driven by stars and they wanted unknown actors and members of the public to star in their film instead of big famous celebrities. Before filming the actors were starved to add to the realism of the film and to make it as true to life as possible. This meant that the actors really got deeply into character and gave brilliant performances.

How was it distributed?
At first three universities funded the distribution of the film. Then Artisan Entertainment bought the film and distributed it. The Blair witch project was also shown at film festivals to gather interest before being screened worldwide.

How was it marketed?
The film was marketed by releasing media tie-ins such as books and computer games. Also the film was marketed as being a real event. For instance on their official website it talks about the actors and directors of the film as if they were real characters who have gone missing. Also the website is very basic and cheap looking and doesn't state the fact that the plot is made up anywhere on the site. There is also nothing on the site to suggest it is a film such as a release date or name of director and stars. It was also marketed using one of the very first viral marketing campaigns.

How was it exhibited?
After being shown at Sundance film festival there was an internet campaign that suggested that the whole movie was made up of real events. The movie was then received very well by critics and made 248million US dollars worldwide. The film was then released on DVD in December 1999



 

Paranormal Activity

How was it produced?
The film was produced by Steven Schneider and Jason Blum. It was filmed in the director's (Oren Peli) own house which he re-decorated especially for the film. The film was made using handheld cameras and the actors were not given scripts. They only knew the basic outline of the story.


How was it distributed?
The film was sent to horror film festivals where many people liked it. The film was then tested in cinemas where many people walked out as they found it too scary. Paramount then bought the company who had the distribution rights to the film and sent to out to an even wider market all over the world.

How was it marketed?
After the film was shown at film festivals the public could vote on where it should be shown next. The more votes it got the wider the audience who got to see it.
They used of viral marketing,word-of-mouth etc.. on facebook, twitter
They encouraged the people who have seen it to “Tweet Their Screams" using twitter.


How was it exhibited?
At first the film was shown at film festivals that were aimed at their target audience. For example teenagers. Then the film was shown in a small number of cinemas where their target audience were situated. Next the film was voted into more and more cinemas in particular US states. Then the film was shown all over America in every state. Then finally the film went global and was shown to viewers all over the world.

Tuesday, 29 November 2011

bullet boy-marketing campaign-why did people go and watch it

How was it marketed

There were festival screenings of the film at the end of 2004

First film to tackle issues such as gun crime

There was word of mouth and press coverage about the film before it was even released

representation of urban life was the unique selling point

it was a specialized film 

released on 8th april 2004

posters show look and tone of film

The ad campaign was aimed at both black and white urban people

articles in newspapers with a mostly black audience

london underground campaign

R n B and garage radio stations

how it was received

it was received well with most websites giving it a 4 out of 5 rating

Tuesday, 22 November 2011

Gladiator- marketing campaign

poster to advertise the film is above
release date-12th may
fan made website- http://www.fanpop.com/spots/gladiator
cost $103,000,000 to make the film
opening weekend the film made $34,819,017 (USA)
Gross: $258,264,745 (Worldwide)
official website: http://www.dreamworks.com/gladiator/
Made by

a film review from the guardian

Monday, 21 November 2011

The avengers-advertising campaign-plotline

As the months go on more an more information is being released about the film. At first there was a teaser trailer, then a full length trailer and now you can find a brief plotline for the film on IMDB. We now have the release date for the film, which is 4th May 2012.

Friday, 11 November 2011

british independent films-Bullet Boy

Director - Saul Dibb
how it was funded - UK film council funded by the national lottery, got some money from TV aswell (BBC film company)
producer - Ruth Caleb and Marc Boothe
distributed by - Verve Pictures in the UK
Production company - BBC films, UK film council, shine

Tuesday, 8 November 2011

Old Hollywood

Old Hollywood was made up of 5 main film studios. These were Paramount, Twenthieth Century fox, Warner Bros, RKO and MGM. All of the studios owned their own sets, actors/actresses and film crew (cameraman, lighting techician etc...) and sets and actors would be re-used again and again. Also each director would make 5-7 films each year which is a lot more than they do now and Old Hollywood was controlled by the Unit producer system. Moreover each studio only made one genre of film and that was the genre of film they were famous for and specialists at making (each studio was associated with and known for a particular genre of film and this is the genre of film they would make). Furthermore the five main studios owned cinemas worldwide which is where they would show their films. Also all the cinemas belonging to one studio all show the same type of film. For example all the cinemas belonging to Warner bros would all show the same genre of film which was "gangster films" as this is what Warner Bros were famous for and they were known as the "gangster studio ".

Impact of old hollywood on the audience

The audience would only be able to watch certain genres of film. Their would not be much variety or choice for the audience. It would be predictable, as an audience member you knew what you were getting. it would be easier to decide on a film and the audience will develop a preference. Also the audience could decide on which genre was their favourite and go to the cinema that specialise in that genre. For example in a cinema owned by RKO only films made by RKO would be shown there. Moreover RKO specialise in horror films and so the only genre shown at this cinema would be horror.  However because of the the amount of films made each year possible shortcuts could be made and therefore films might not be as good.

Impact of old hollywood on the industry
There would be more work load for the studio. Also they would have long term contracts with directors, crew and actors and so would have them all at their beck and call. because everything and everyone was signed to a long term contract this meant the studio always had work. As well as this the studios would make more money as they owned all the equipment for all the stages of film making such as production, distribution and exihibition. Also the studios would become specialists in there area of film and be able to make them really well as they have had lots of experience.


 

Tuesday, 1 November 2011

 The Producer unit system

Near the end of the one-reel era, the director-unit system was taken over by the producer-unit system. While studios maintained units led by the director many of the managerial tasks, particularly in the pre-production phase, that had traditionally fallen to directors were done by managers.

Some people who were directors at the time (in the early 1910s) stopped directing and became producers.

This system was closely linked to the rise of feature filmmaking, which required more investments per film and had much more detailed planning and managerial oversight than in the one-reel era.

This control over production was happened mainly through the continuity script which basically means a blueprint for the shooting of the film and a record of the shooting of the film.

The continuity script contained shooting dates, highly detailed description of actions, budget data, and information on release and distribution.

Also when making films using this system the makers planned every detail in advance.

Monday, 24 October 2011

A star from the studio system era that had confrontations with their studio management

Olivia De Havilland

Olivia De Havilland was frustrated by the roles she kept being given and by the fact she was quickly being typecast as a damsel in distress and began to reject scripts that offered her this type of role. 

Warner Bros punished her for this by suspending her for 6 months.

Then when her contract with Warner Bros expired she was informed that the sixth months she was suspended for would be added to the end of her contract. At the time it was legal for studios to do this. 

As a result of this, the studio could maintain complete control over an uncooperative contractee. 


Most film stars accepted this situation but a few tried to change the system.

In 1940's Olivia built a lawsuit against Warner Bros, supported by the Screen Actors Guild and won. By winning she gained the respect and admiration of her peers. Also she reduced the power of the studios and gave the film stars more creative freedom. 

After she won Warners Bros vowed never to hire her again. 

After being fired from Warner Bros Olivia signed a three year picture deal with Paramount Pictures. 

The quality and variety of her roles began to improve. Also she was now able to decline roles without being punished by her studio.


What is the producer unit system and when did it operate?

1931-1955???


What is the producer unit system and when did it operate?

Friday, 21 October 2011

Hollywood Timeline

1900


the anti-trust Paramount court case-1921-1948
first sound movie/talkie-1927
first academy awards- 1929
decade that televisions were first brought into the home- 1950's
when the studio system disbanded- 1959/1960
decade that video recorders/VHS were brought into the home- 1970's
first blockbuster released- 1975
first multiplex opened in the UK-1985
first digital movie was filmed-2001



Today

Tuesday, 18 October 2011

dvd cover analysis

The main marketing tool used for this film is Genre

Genre

From the dvd cover I can tell that the genre of the film is action. I know this because spiderman looks like he is climbing up the side of a building. This suggests he is a hero and there is often a hero in action films. Also the facial expression that spiderman has shows he is quite determined and fearless. These characteristics  are common in heroes from the action genre. Also the dvd cover has a yellow/gold glow in the background which could show that spiderman is more important than those below him. Also the glow makes him look special.


a link telling us how it is marketed
http://www.moviemarketingmadness.com/blog/2004/06/movie-marketing-madness-spider-man-2/

http://www.youtube.com/watch?v=OlfYIF47f1k-    trailer

Tuesday, 11 October 2011

All Time US Top 20

All Time US Top 20

Note: This chart is not adjusted for inflation. The figures represent the total amount of money a movie has taken in the United States over its lifetime.
  Released Film Name Total Box Office
1 2009 Avatar $760,507,625
2 1997 Titanic $600,788,188
3 2008 The Dark Knight $533,345,358
4 1977 Star Wars Ep. IV: A New Hope $460,998,007
5 2004 Shrek 2 $441,226,247
6 1982 ET: The Extra-Terrestrial $435,110,554
7 1999 Star Wars Ep. I: The Phantom Menace $431,088,297
8 2006 Pirates of the Caribbean: Dead Man's Chest $423,315,812
9 2010 Toy Story 3 $415,004,880
10 1994 The Lion King $414,548,100
11 2002 Spider-Man $403,706,375
12 2009 Transformers: Revenge of the Fallen $402,111,870
13 2005 Star Wars Ep. III: Revenge of the Sith $380,270,577
14 2011 Harry Potter and the Deathly Hallows: Part II $379,750,747
15 2003 The Lord of the Rings: The Return of the King $377,027,325
16 2004 Spider-Man 2 $373,524,485
17 2004 The Passion of the Christ $370,782,930
18 1993 Jurassic Park $357,067,947
19 2011 Transformers: Dark of the Moon $352,358,779
20 2002 The Lord of the Rings: The Two Towers $341,784,377


Most of the films in this list are big budget action films

how genre is used to market a film- disturbia


The film posters used to market the film








This film is a horror thriller. The poster shows this as it is dark. Also Shia LaBeouf has a serious look on his face and looks as though he is looking straight at us, the audience. This makes us feel a little uneasy. Moreover if this film were a comedy then he would probably he smiling. All of above are the reasons why this poster appeals to people who like the horror genre. A little element of romance is shown on the poster as there is a women shown in the reflection on the binoculars he is holding. The colours on the poster and the character's facial expressions make it horror/thriller genre. Also the tagline on the poster sounds quite scary and evil and might scare the audience.



The film trailer used to promote the film



There are many things in the trailer that tell the audience the film is of a horror/thriller genre. One example of this is the mood music in the background that plays all the way through the film trailer. It builds up suspense and instills a sense of fear in the audience. Another example is the colours used in the trailer. The slides are mostly black with a little white for the text. This could show the two sides of peoples personalities. Good and evil. Also another example is the use of low key lighting in the trailer. It is used to cast shadows and a common feature in horror films. Also the music gets faster to show a quicker paced action part of the film. This shows the action and thriller genres within the film. Also there is a scene in the trailer that shows the guy and getting close to the girl. This shows the romance genre within the film to attract a female audience. Also the trailer shows blood, screaming and knifes which are associated with the horror genre. 


ways in which the genre sells the film


codes and conventions of the genre- horror

 dark, gloomy, serious looks, dark colours connotation death or evil, crime, murder

Also their is usually a bit of romance in horror thriller films to attract a female audience.

The film Disturbia sells more on genre rather than stars

Thursday, 6 October 2011

SCRE4M Part 8 Last Part HQ


Analysing a film clip-Scream part 8

http://www.youtube.com/watch?feature=player_embedded&v=IYcstehoGkY#!

Use of cinematography within this clip

Cinematography is a word used to describe all aspects of  camera work for example shot types, camera postioning, camera movement, and framing.

At the beginning of the clip there is a long shot showing a women walking down a corridor. The long shot shows she is alone and the only one in shot. The camera then slowly pans around to a door where the woman comes out of. The slowness of the camera movement creates suspense. Then their is a meduim close up of the woman. The camera then shows a long shot of the woman approaching a person in a hospital bed. Then we see a low angle medium close up of a police officer talking to the woman in the bed. Next we see a high angle shot of the woman in the bed. This shot shows that she is small and vunerable. Then is a long shot of the police officer running out of the room. Next is a meduim close up high angle shot showing a different woman in a bed.



Wednesday, 5 October 2011

Tim Robbins

Tim Robbins is an american actor, screenwriter, director, producer, activist and musician.
He is very vocal about the war in Iraq and often voices his opinion about issues. He has liberal political views. The films he does often reflect his own personal liberal political views. A film that represents this is 'Bob Roberts' which is a film about politics in the United States in the 1990's. Also Tim Robbins is quite controversial and sometimes plays controversial characters in some films.

The films he has worked on are:
Bull Durham, The Shawshank Redemption, Mystic River, The Player, Dead Man Walking, Green Lantern, Bob Roberts and The secret life of words.


He usually plays heroes or villains in films and mostly plays the main character. His character often tries to relate to other characters that are lower than him. Also he plays characters that are flawed and characters that the audience can relate to.  



Tim Robbins is regarded as a big star and gets to star and direct films. Also he mostly stars in films that are well known and made by big film studios.

Their is a relationship between his public persona (what is in the media about him) and the roles they play. In this instance Tim Robbins is known to be a activist who stands up for what he believes in and similarly the characters that he plays do this as well. As well as this he has won lots of awards for his acting and directing. 

research about old hollywood studios

Warner Brothers

In the early days Warner Brothers used to make musicals. Then during the 1930's the market and demand for musicals decrease and so Warner Brothers turned to more socially realistic storylines instead. Soon after this Warner Brothers had a lot of success with Gangster films and became known as the "gangster studio"

More recently Warner Brothers have also made TV programmes such as Charmed, Smallville and One Tree Hill.

Warner Brothers (known then as Warner Brothers.Studios) has first formed in 1918. They changed their name to Warner Brothers.Pictures in 1923. They started making Cartoons in the late 1930's to the early 1940's. In 1958 Warner Brothers launched Warner Brothers.Records and released soundtracks based on their tv shows.

On 1st  June Warner Brothers celebrated their 90th Anniversary and their 80th for film only.

Recently Warner Brothers have had lots of success and are the institution behind the highest grossing film series of all time- Harry Potter

Warner Brothers are still around an are one of the biggest and most successful film studios at the moment.

The films they are currently producing are

 

Wednesday, 28 September 2011

Final Destination 3 Part 4



This clip starts off with a point of view shot on the rollercoaster to create fear in the audience.
Then their is a two shot showing two people on the rollercoaster
Next their is an aerial shot showing all the bright lights and rides in the theme park
Then their is long shots of the rollercoaster and medium shots of the passengers on the rollercoaster
Then their is a tracking shot that follows the rollercoaster all the way to the top.
Then their are more point of view shots that are more shakey than before to increase the level of fear in the audience. Then their are close ups of broken chains and oil leaking from the ride. These shots tell the audience  that the objects in the close up are significant to the storyline in the film.
Then when the ride begins to show signs of breaking down the camera shots are even shakier than previously.
Then when the passengers realized that their was something wrong with the ride the director used closeup shots of the passengers to show their emotions and to show how frightened they were.
Then their is a long shot of the rollercoaster breaking apart and falling to the ground.
Then their is a series of meduim shots showing the passengers falling off the rollercoaster.
Then their is a close up of the wheels from the rollercoaster moving back and forth. This shot is used to create tension.

Tuesday, 27 September 2011

stars not only encourage you to watch a film but they persuade you to buy the perfume and makeup etc.. for example Ewan McGregor sells Davidoff perfume for men.
also stars used to sell cigerettes in the 1930's

they influence the way we live by us wanting to dress or have a style like a star. for example the Rachel haircut or Rihanna red hair

examples of stars that sell products through tv advertising are

Kate Moss-perfume, Rimmel make up
Cheryl Cole- Loreal hair products and makeup
Eva Longoria -Loreal hair spray
Penelope Cruz- hair products
Uma Thurman - Alfa Romeo
Orlando Bloom - Hugo Boss
Reece Witherspoon- Avon
Vanessa Hudgens-Neutrogena face wash
Kiera Knightley- perfume for Chanel
Nicole Kidman - Chanel

Wednesday, 21 September 2011

tom cruise-case study

In the past tom cruise was very private and liked to keep his public life private and out of the public eye. All we knew about him was the fact he is a nice guy

 Then on May 23 2005 he came on the Oprah Winfrey show, went a bit mad, jumped around on the couch and almost ruined his career. He was allowed to do this because his PR was a bit useless and let him make a fool out of himself.


Now he has a PR that closely controls his public image and public persona and will not allow him to do this kind of thing again. 

Tuesday, 20 September 2011

how well stars do at the box office

All Time Top 100 Stars at the Box Office
    Name Movies Total Box Office   Average
1   Frank Welker 96 $6,279,159,825   $65,407,915
2   Samuel L. Jackson 85 $5,282,375,720   $62,145,597
3   Tom Hanks 44 $4,449,980,530   $101,135,921
4   John Ratzenberger 32 $3,912,466,989   $122,264,593
5   Harrison Ford 41 $3,784,518,909   $92,305,339
6   Eddie Murphy 36 $3,710,539,654   $103,070,546
7   Warwick Davis 18 $3,512,651,328   $195,147,296
8   Tom Cruise 35 $3,355,871,014   $95,882,029
9   Hugo Weaving 22 $3,353,109,744   $152,414,079
10   Alan Rickman 32 $3,332,856,277   $104,151,759
11   Jack Angel 28 $3,317,891,129   $118,496,112
12   Morgan Freeman 52 $3,279,026,218   $63,058,197
13   James Earl Jones 47 $3,261,150,733   $69,386,186
14   Robin Williams 58 $3,234,383,008   $55,765,224
15   Gary Oldman 34 $3,233,669,787   $95,107,935
16   Bruce Willis 62 $3,219,308,730   $51,924,334
17   Robbie Coltrane 33 $3,167,825,183   $95,994,703
18   Johnny Depp 47 $3,118,037,105   $66,341,215
19   Stan Lee 16 $3,071,203,283   $191,950,205
20   Mickie McGowan 25 $3,011,117,406   $120,444,696
21   Maggie Smith 35 $3,005,662,675   $85,876,076
22   Owen Wilson 37 $3,000,566,109   $81,096,381
23   Cameron Diaz 32 $2,906,301,466   $90,821,921
24   Phil Proctor 28 $2,859,541,131   $102,126,469
25   John Cleese 42 $2,844,246,312   $67,720,150
26   Matt Damon 46 $2,733,446,923   $59,422,759
27   Timothy Spall 35 $2,685,263,688   $76,721,820
28   Tom Felton 12 $2,680,936,824   $223,411,402
29   Helena Bonham Carter 32 $2,649,352,043   $82,792,251
30   Jim Cummings 31 $2,630,942,674   $84,869,119
31   John Travolta 43 $2,618,688,116   $60,899,724
32   Kathy Bates 51 $2,615,961,284   $51,293,359
33   Michael Papajohn 30 $2,597,789,528   $86,592,984
34   Michael Gambon 41 $2,596,235,278   $63,322,812
35   Ben Stiller 43 $2,589,606,827   $60,223,415
36   Robert De Niro 64 $2,563,174,474   $40,049,601
37   Frank Oz 24 $2,562,233,313   $106,759,721
38   Julia Roberts 38 $2,559,128,063   $67,345,475
39   Jim Carrey 32 $2,548,488,276   $79,640,259
40   Dustin Hoffman 41 $2,547,532,074   $62,134,929
41   Will Smith 20 $2,542,908,988   $127,145,449
42   Liam Neeson 53 $2,534,855,411   $47,827,461
43   Willem Dafoe 53 $2,507,714,745   $47,315,373
44   Sherry Lynn 24 $2,506,090,154   $104,420,423
45   Jason Isaacs 27 $2,498,329,444   $92,530,720
46   Devon Murray 11 $2,478,113,472   $225,283,043
47   Sigourney Weaver 46 $2,454,208,843   $53,352,366
48   Emma Watson 9 $2,437,138,189   $270,793,132
49   Clint Howard 46 $2,433,232,336   $52,896,355
50   Julie Walters 19 $2,429,473,002   $127,867,000
51   Geraldine Somerville 10 $2,427,566,149   $242,756,615
52   Michael Caine 52 $2,426,854,789   $46,670,284
53   Richard Griffiths 28 $2,403,457,767   $85,837,777
54   Daniel Radcliffe 10 $2,399,799,171   $239,979,917
55   Orlando Bloom 16 $2,391,913,110   $149,494,569
56   Rupert Grint 10 $2,386,610,344   $238,661,034
57   Oliver Phelps 8 $2,386,261,044   $298,282,631
58   James Phelps 8 $2,386,261,044   $298,282,631
59   Bonnie Wright 8 $2,386,261,044   $298,282,631
60   Matthew Lewis 8 $2,386,261,044   $298,282,631
61   Josh Herdman 8 $2,386,261,044   $298,282,631
62   Kenny Baker 14 $2,384,448,917   $170,317,780
63   Geoffrey Rush 31 $2,369,549,446   $76,437,079
64   Mel Gibson 38 $2,360,949,844   $62,130,259
65   Christopher Lee 27 $2,356,548,163   $87,279,562
66   John Turturro 58 $2,354,499,822   $40,594,825
67   Mark Williams 13 $2,352,678,210   $180,975,247
68   Nicolas Cage 54 $2,351,559,877   $43,547,405
69   Dan Aykroyd 54 $2,342,301,772   $43,375,959
70   Bonnie Hunt 23 $2,341,051,616   $101,784,853
71   Jon Voight 37 $2,338,835,025   $63,211,757
72   Whoopi Goldberg 48 $2,283,139,753   $47,565,412
73   Gene Hackman 61 $2,258,223,307   $37,020,054
74   Anthony Daniels 8 $2,226,166,672   $278,270,834
75   Steve Buscemi 71 $2,224,050,546   $31,324,656
76   Mike Myers 16 $2,219,939,899   $138,746,244
77   William Fichtner 31 $2,218,299,953   $71,558,063
78   Jack Black 37 $2,207,049,308   $59,649,981
79   Ian McKellen 31 $2,200,851,294   $70,995,203
80   Jon Favreau 26 $2,200,539,832   $84,636,147
81   Michael Clarke Duncan 33 $2,191,775,382   $66,417,436
82   J.K. Simmons 35 $2,184,590,542   $62,416,873
83   Tommy Lee Jones 39 $2,181,740,838   $55,942,073
84   Alec Baldwin 50 $2,181,616,780   $43,632,336
85   Adam Sandler 30 $2,170,939,998   $72,364,667
86   David Bradley 14 $2,163,286,337   $154,520,453
87   Brad Pitt 38 $2,162,291,999   $56,902,421
88   Ralph Fiennes 30 $2,158,836,045   $71,961,202
89   Bill Farmer 18 $2,151,221,073   $119,512,282
90   John Hurt 57 $2,136,798,728   $37,487,697
91   Wallace Shawn 52 $2,130,015,667   $40,961,840
92   Shia LaBeouf 18 $2,126,855,612   $118,158,645
93   Debi Derryberry 19 $2,125,991,078   $111,894,267
94   Danny De Vito 51 $2,114,319,378   $41,457,243
95   Chris Ellis 31 $2,113,942,881   $68,191,706
96   Julie Andrews 22 $2,112,668,524   $96,030,387
97   Paul Giamatti 40 $2,101,714,813   $52,542,870
98   Adrian Rawlins 12 $2,093,215,909   $174,434,659
99   Alfie Enoch 7 $2,091,259,974   $298,751,425
100   Natalie Portman 31 $2,088,101,509   $67,358,113

Tuesday, 13 September 2011

The Avengers- advertising campaign

not released yet. no available release date yet.

The Avengers- advertising campaign

film stars-past and present

stars then

Cary Grant

His most famous films were Bringing up baby, north by northwest, to catch a thief and notorious.

His biggest box office successes were Notorious, Whats entertainment and Charade.

He was signed with Paramount

He was thought of as leading man with dashing good looks and a bit of a lady's man

He won an honorary oscar

He was associated with the drama and comedy genres

Length of film career-  1932-1966




stars now

Hugh Grant

His most famous films are Notting hill, Four weddings and a funeral and Love actually.

His biggest box office successes are Notting hill, sense and sensibility and Love actually.

He is signed to Warner bros

He has won a BAFTA and a Golden Globe 

He plays regular characters in most films

He is associated with romance and comedy genres

He is a director and producer

30 years- film career

He is well known for having a very strong work ethic. He himself has called being a successful actor a mistake and has repeatedly talked of his hope that film stardom would just be "a phase".

Both the stars then and now were both popular and made a lot of money