tom cruise-case study

In the past tom cruise was very private and liked to keep his public life private and out of the public eye. All we knew about him was the fact he is a nice guy

 Then on May 23 2005 he came on the Oprah Winfrey show, went a bit mad, jumped around on the couch and almost ruined his career. He was allowed to do this because his PR was a bit useless and let him make a fool out of himself.


Now he has a PR that closely controls his public image and public persona and will not allow him to do this kind of thing again.