The film posters used to market the film
This film is a horror thriller. The poster shows this as it is dark. Also Shia LaBeouf has a serious look on his face and looks as though he is looking straight at us, the audience. This makes us feel a little uneasy. Moreover if this film were a comedy then he would probably he smiling. All of above are the reasons why this poster appeals to people who like the horror genre. A little element of romance is shown on the poster as there is a women shown in the reflection on the binoculars he is holding. The colours on the poster and the character's facial expressions make it horror/thriller genre. Also the tagline on the poster sounds quite scary and evil and might scare the audience.
The film trailer used to promote the film
There are many things in the trailer that tell the audience the film is of a horror/thriller genre. One example of this is the mood music in the background that plays all the way through the film trailer. It builds up suspense and instills a sense of fear in the audience. Another example is the colours used in the trailer. The slides are mostly black with a little white for the text. This could show the two sides of peoples personalities. Good and evil. Also another example is the use of low key lighting in the trailer. It is used to cast shadows and a common feature in horror films. Also the music gets faster to show a quicker paced action part of the film. This shows the action and thriller genres within the film. Also there is a scene in the trailer that shows the guy and getting close to the girl. This shows the romance genre within the film to attract a female audience. Also the trailer shows blood, screaming and knifes which are associated with the horror genre.
ways in which the genre sells the film
codes and conventions of the genre- horror
dark, gloomy, serious looks, dark colours connotation death or evil, crime, murder
Also their is usually a bit of romance in horror thriller films to attract a female audience.
The film Disturbia sells more on genre rather than stars
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