How was it marketed
There were festival screenings of the film at the end of 2004
First film to tackle issues such as gun crime
There was word of mouth and press coverage about the film before it was even released
representation of urban life was the unique selling point
it was a specialized film
released on 8th april 2004
posters show look and tone of film
The ad campaign was aimed at both black and white urban people
articles in newspapers with a mostly black audience
london underground campaign
R n B and garage radio stations
how it was received
it was received well with most websites giving it a 4 out of 5 rating
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