bullet boy-marketing campaign-why did people go and watch it

How was it marketed

There were festival screenings of the film at the end of 2004

First film to tackle issues such as gun crime

There was word of mouth and press coverage about the film before it was even released

representation of urban life was the unique selling point

it was a specialized film 

released on 8th april 2004

posters show look and tone of film

The ad campaign was aimed at both black and white urban people

articles in newspapers with a mostly black audience

london underground campaign

R n B and garage radio stations

how it was received

it was received well with most websites giving it a 4 out of 5 rating

Gladiator- marketing campaign

poster to advertise the film is above
release date-12th may
fan made website- http://www.fanpop.com/spots/gladiator
cost $103,000,000 to make the film
opening weekend the film made $34,819,017 (USA)
Gross: $258,264,745 (Worldwide)
official website: http://www.dreamworks.com/gladiator/
Made by

• DreamWorks SKG (presents)
• Universal Pictures (presents)
• Scott Free Productions (in association with)
• Mill Film
• C & L
• Dawliz
• Red Wagon Entertainment (uncredited)

a film review from the guardian

The avengers-advertising campaign-plotline

As the months go on more an more information is being released about the film. At first there was a teaser trailer, then a full length trailer and now you can find a brief plotline for the film on IMDB. We now have the release date for the film, which is 4th May 2012.

british independent films-Bullet Boy

Director - Saul Dibb
how it was funded - UK film council funded by the national lottery, got some money from TV aswell (BBC film company)
producer - Ruth Caleb and Marc Boothe
distributed by - Verve Pictures in the UK
Production company - BBC films, UK film council, shine

Old Hollywood

Old Hollywood was made up of 5 main film studios. These were Paramount, Twenthieth Century fox, Warner Bros, RKO and MGM. All of the studios owned their own sets, actors/actresses and film crew (cameraman, lighting techician etc...) and sets and actors would be re-used again and again. Also each director would make 5-7 films each year which is a lot more than they do now and Old Hollywood was controlled by the Unit producer system. Moreover each studio only made one genre of film and that was the genre of film they were famous for and specialists at making (each studio was associated with and known for a particular genre of film and this is the genre of film they would make). Furthermore the five main studios owned cinemas worldwide which is where they would show their films. Also all the cinemas belonging to one studio all show the same type of film. For example all the cinemas belonging to Warner bros would all show the same genre of film which was "gangster films" as this is what Warner Bros were famous for and they were known as the "gangster studio ".

Impact of old hollywood on the audience

The audience would only be able to watch certain genres of film. Their would not be much variety or choice for the audience. It would be predictable, as an audience member you knew what you were getting. it would be easier to decide on a film and the audience will develop a preference. Also the audience could decide on which genre was their favourite and go to the cinema that specialise in that genre. For example in a cinema owned by RKO only films made by RKO would be shown there. Moreover RKO specialise in horror films and so the only genre shown at this cinema would be horror.  However because of the the amount of films made each year possible shortcuts could be made and therefore films might not be as good.

Impact of old hollywood on the industry
There would be more work load for the studio. Also they would have long term contracts with directors, crew and actors and so would have them all at their beck and call. because everything and everyone was signed to a long term contract this meant the studio always had work. As well as this the studios would make more money as they owned all the equipment for all the stages of film making such as production, distribution and exihibition. Also the studios would become specialists in there area of film and be able to make them really well as they have had lots of experience.


 

The Producer unit system

 The Producer unit system

Near the end of the one-reel era, the director-unit system was taken over by the producer-unit system. While studios maintained units led by the director many of the managerial tasks, particularly in the pre-production phase, that had traditionally fallen to directors were done by managers.

Some people who were directors at the time (in the early 1910s) stopped directing and became producers.

This system was closely linked to the rise of feature filmmaking, which required more investments per film and had much more detailed planning and managerial oversight than in the one-reel era.

This control over production was happened mainly through the continuity script which basically means a blueprint for the shooting of the film and a record of the shooting of the film.

The continuity script contained shooting dates, highly detailed description of actions, budget data, and information on release and distribution.

Also when making films using this system the makers planned every detail in advance.