The hays code-1930- the film industry-old hollywood and dracula

General Principles
1.  the sympathy of the audience should never be thrown to the side of crime, wrongdoing, evil or sin.
2. Correct standards of life shall be presented



I. Crimes Against the Law
These shall never be presented in such a way as to throw sympathy with the crime as against law and justice or to inspire others with a desire for imitation.
1. Murder
  a. The technique of murder must be presented in a way that will not inspire imitation.
  b. Brutal killings are not to be presented in detail.
  c. The use of firearms should be restricted to the essentials.
4. The use of liquor in American life, when not required by the plot or for proper characterization, will not be shown.


II. Sex
The sanctity of the institution of marriage and the home shall be upheld. Pictures shall not infer that low forms of sex relationship are the accepted or common thing.
1. Adultery, sometimes necessary plot material, must not be explicitly treated, or justified, or presented attractively.
2. Scenes of Passion
   a. Excessive and lustful kissing, lustful embraces, suggestive postures and gestures, are not to be shown.
3. Seduction or Rape
  a. They should never be more than suggested, and only when essential for the plot
7. Sex hygiene and venereal diseases are not subjects for motion pictures..

V. Profanity
the words, God, Lord, Jesus, Christ - can't be used unless used reverently - Hell, S.O.B., damn, Gawd


VI. Costume
1. Complete nudity is never permitted. This includes nudity in fact or in silhouette, 
2. Undressing scenes should be avoided, and never used unless essential to the plot.



VIII. Religion
1. No film or episode may throw ridicule on any religious faith.
2. Ministers of religion in their character as ministers of religion should not be used as comic characters or as villains.
3. Ceremonies of any definite religion should be carefully and respectfully handled.


IX. Locations
The treatment of bedrooms must be governed by good taste and delicacy. 

XII. Repellent Subjects
The following subjects must be treated within the careful limits of good taste:
1. Actual hangings or electrocutions as legal punishments for crime.
3. Brutality and possible gruesomeness.



I. Crimes Against the Law
The treatment of crimes against the law must not:
1. Teach methods of crime.
2. Inspire potential criminals with a desire for imitation.
3. Make criminals seem heroic and justified.
Revenge in modern times shall not be justified.
The use of liquor should never be excessively presented. In scenes from American life, the necessities of plot and proper characterization alone justify its use. And in this case, it should be shown with moderation.


II. Sex
Out of a regard for the sanctity of marriage and the home, the triangle, that is, the love of a third party for one already married, needs careful handling. The treatment should not throw sympathy against marriage as an institution.

1. Impure love must not be presented as attractive and beautiful and made to seem right


VIII. Religion
The reason why ministers of religion may not be comic characters or villains is simply because the attitude taken toward them may easily become the attitude taken toward religion in general. Religion is lowered in the minds of the audience because of the lowering of the audience's respect for a minister.

film journal

Film Journal

Due date-sky movies

The hangover-dvd

Limitless-sky movies

Never let me go-sky movies

The Artist-cineworld- ashton

Prom-sky movies

justin bieber- never say never-sky movies

no strings attached-sky movies

how the IMAX saved The dark knight

The dark knight was heavily promoted through the fact it was filmed on IMAX cameras. many people believe that this is the reason for the dark knight's huge box office success. 

The dark knight was the first ever film to be shot partially using an IMAX  camera and was directed by Christopher Nolan.

Also IMAX films have a 70mm film reel as oppose to the normal 35mm film reel used on normal films.

Because of the huge success of the use of IMAX cameras more directors are going to probably use IMAX in the future.

Also there is only around 7 IMAX camera in the whole world and each is worth around 1 million pounds each

Advantage of the IMAX
best quality and sheer size because it is massive

Disadvantage of the IMAX
cameras are too heavy and therefore cannot be held and so there can't be any hand held shots in the film

Digital Screen Network

The average Hollywood blockbuster opens on 300-plus screens across the UK; most independent films, restored classics, documentaries and foreign language films still struggle to reach over ten per cent of those screens.

Digital screening cuts the cost of releasing films (a digital copy costs around one tenth of a 35mm print). That's why UK Film Council (now BFI) and the Arts Council England created the Digital Screen Network – a £12 million investment to equip 240 screens in 210 cinemas across the UK with digital projection technology to give UK audiences much greater choice.
Cinemas in the network have already screened non-mainstream films including Control, This is England, Good Night and Good Luck and the Oscar®-winning The Lives of Others, as well as classics like Meet me in St Loius, The Wizard of Oz and Casablanca.
Digital Screen Network cinemas hosted the UK Film Council and BBC Two's Summer of British Films season - a sell out tour running from July to September 2007 featuring British classics such as Goldfinger, Brief Encounter, Billy Liar, Henry V, The Wicker Man, The Dam Busters and Withnail and I.
Please note: no funding is currently available for cinemas.

sweet sixteen

certificate-18-UK
USA-R-rated

non stop uses of the F and C words as well as other strong language

Use of the word "fuck" 313 times and "cunt" about 20 times led the British Board of Film Classification to forbid the film to viewers under 18.

independent films-case study

The Blair Witch Project

How was it produced?
The film was made by amateur footage that was pieced together. The film was produced by the Haxan Flms production company. Casting for this film was advertised in magazines where they asked for actors that were good at improvisation. The film was not driven by stars and they wanted unknown actors and members of the public to star in their film instead of big famous celebrities. Before filming the actors were starved to add to the realism of the film and to make it as true to life as possible. This meant that the actors really got deeply into character and gave brilliant performances.

How was it distributed?
At first three universities funded the distribution of the film. Then Artisan Entertainment bought the film and distributed it. The Blair witch project was also shown at film festivals to gather interest before being screened worldwide.

How was it marketed?
The film was marketed by releasing media tie-ins such as books and computer games. Also the film was marketed as being a real event. For instance on their official website it talks about the actors and directors of the film as if they were real characters who have gone missing. Also the website is very basic and cheap looking and doesn't state the fact that the plot is made up anywhere on the site. There is also nothing on the site to suggest it is a film such as a release date or name of director and stars. It was also marketed using one of the very first viral marketing campaigns.

How was it exhibited?
After being shown at Sundance film festival there was an internet campaign that suggested that the whole movie was made up of real events. The movie was then received very well by critics and made 248million US dollars worldwide. The film was then released on DVD in December 1999



 

Paranormal Activity

How was it produced?
The film was produced by Steven Schneider and Jason Blum. It was filmed in the director's (Oren Peli) own house which he re-decorated especially for the film. The film was made using handheld cameras and the actors were not given scripts. They only knew the basic outline of the story.


How was it distributed?
The film was sent to horror film festivals where many people liked it. The film was then tested in cinemas where many people walked out as they found it too scary. Paramount then bought the company who had the distribution rights to the film and sent to out to an even wider market all over the world.

How was it marketed?
After the film was shown at film festivals the public could vote on where it should be shown next. The more votes it got the wider the audience who got to see it.
They used of viral marketing,word-of-mouth etc.. on facebook, twitter
They encouraged the people who have seen it to “Tweet Their Screams" using twitter.


How was it exhibited?
At first the film was shown at film festivals that were aimed at their target audience. For example teenagers. Then the film was shown in a small number of cinemas where their target audience were situated. Next the film was voted into more and more cinemas in particular US states. Then the film was shown all over America in every state. Then finally the film went global and was shown to viewers all over the world.

bullet boy-marketing campaign-why did people go and watch it

How was it marketed

There were festival screenings of the film at the end of 2004

First film to tackle issues such as gun crime

There was word of mouth and press coverage about the film before it was even released

representation of urban life was the unique selling point

it was a specialized film 

released on 8th april 2004

posters show look and tone of film

The ad campaign was aimed at both black and white urban people

articles in newspapers with a mostly black audience

london underground campaign

R n B and garage radio stations

how it was received

it was received well with most websites giving it a 4 out of 5 rating